Custom Software
Bespoke web and internal applications, built around the way your team actually works, not the other way around.
Read moreMaking complex things simpler
for people, by people.
We design and build the custom software, automations and integrations that quietly run operational businesses.
Make money with you, not from you 985 Android devices orchestrated 2,760 accounts managed 16 partners 98,453 SKUs across one Swiss back office 9 B2B providers, one EUR/CHF source of truth n8n · TypeScript · Postgres Studio of 4, since 2021 Make money with you, not from you 985 Android devices orchestrated 2,760 accounts managed 16 partners 98,453 SKUs across one Swiss back office 9 B2B providers, one EUR/CHF source of truth n8n · TypeScript · Postgres Studio of 4, since 2021
// 01 — What we doFour things,
Four things,
done carefully.
We've narrowed our practice to what we do well. The work that quietly compounds for the businesses we serve.
Workflow Automation
n8n and Make pipelines that quietly remove the repetitive work between your tools, suppliers and teams.
Read moreSystem Integrations
Connect CRMs, ERPs, marketplaces, devices and APIs into a single coherent system that speaks one language.
Read moreInternal Tools
Dashboards, admin panels and operator tools: fast, calm interfaces for the people running the business.
Read more// Why we existWe don't sell software.
We don't sell software.
We grow businesses
alongside you.
Elselab was never started to make money. We won't pretend otherwise. Our whole logic, the only thing that's stayed consistent in five years, is asking one question, again and again:
"How do we make their business better?"
Some of our customers come to us knowing nothing, just an idea and a hunch. Others come with a real business already humming along. We treat both the same way: we sit with them, we learn the work, and we take their goals on as our own. Then we build what's needed.
Along the way we've become friends with every single one. That's not a marketing line. It's a side-effect of how we actually work. We're not a software studio. We're a small group of people who'd rather make money with you than from you.
01
Take it on as ours
We don't deliver tickets. We sit with the business until your goals feel like our goals, then we build accordingly.
02
Make money together
The work only matters if it makes you more. We measure ourselves on your numbers, not our hours.
03
Stay close, stay long
Software is a relationship. We stay on after launch, to operate, evolve, and keep the system honest.
04
Become friends
It happens every time. We're okay with that. Some of our best work has come from people we now call when we're in town.
// 02 — Selected workThree systems we
Three systems we
quietly operate.
All shipped, all in production, all running operations for clients who trust us with the parts that have to keep working.
01Sales operations · B2B SaaS
Growth App
A centralised outbound system orchestrating 985 Android devices and 2,760 social media accounts across 4 production servers. The operations layer behind a multi-partner growth practice.
985
Android devices
2,760
Accounts managed
4
Production servers
16
Partners onboarded
02E-commerce operations · Switzerland
CatalogOS
A full back office for a Swiss reseller on Europe's largest online marketplace: 98k products, 9 providers, real-time EUR/CHF pricing, orders→shipments→invoices in one screen.
98,453
Products in catalog
78,094
Active SKUs
9
B2B providers
134.6k
CHF / month
03Multi-vendor commerce · Dropship
XML Integration
A multi-provider XML pipeline behind a Shopify-style storefront. Vendors plug in their feed, sellers map fields once, the cron does the rest. Bulk-listing, dropship-ready, hands-off.
6+
XML providers wired
1×/min
Cron tick frequency
184
Field mappings
0
Manual imports
// 03 — How we workSmall studio.
Small studio.
Long relationships.
We're four people. We take on a handful of clients at a time and we stay close to the work. No proxies, no juniors, no surprise invoices.
- 01
Listen
We sit with the people doing the work and learn how the operation actually moves.
- 02
Map
We sketch the system end-to-end. The data, the people, the moments where things break.
- 03
Build
We ship working software in weeks, not quarters. Tight loops, narrow surface, real users.
- 04
Operate
We stay on. We monitor it, evolve it, fix the rough edges. Software is a relationship, not a deliverable.
// 04 — Get in touchGot something complex?
Got something complex?
Let's make it simple.
A short email is enough. Tell us what's hard, what you've tried, and where it hurts. We reply within two working days.